The mission of the project is to design the identity for a new kind of cultural destination and aims to broaden the public understanding of both art and design.
Keep the brand settle but welcoming at the same time. ‘Blank’ is the decision I chose for the brand. The idea is to let people feel the brand themselves. People could to join 'Blank' and interact together.
Blank implies the meaning of a blank canvas, white paper. People come over and fill up space and enjoy the art atmosphere together. Simplicity is the main idea of the brand, everyone is easy to blend in which giving them a comfortable atmosphere to join.
Brand guideline, mock-up products, posters are designed for further promotion.