Kinetic Type
(2015)

 

The mission of the project is to analyse an audio and transfer the audio into Kinetic type animation. The fifteen seconds audio is from BBC 'A History of the world' - Early Victorian Tea Set. This Kinetic type allows audiences to feel and understands the emphasis and emotion of the words fully. I consider about language, typography, colour, font selection, flow, pace and narrative to fully express the atmosphere of the animation. According to my research, types in that era always in large scales, crowded layouts. Literalness had been an important element in typography. Three-dimensional shadow letters with entire scenes grew naturally from fat faces.